There are two sides for every real estate company - the side that clients see and the side that supports the agents within the company. At Century 21 Redwood Realty, the services we provide to our agents is just as important as the services our agents are able to provide their clients. One of the greatest additions to these in-house services has been our Marketing Concierge Manager, Anderson Conte.
Anderson joined us last November and worked in a number of roles supporting the company before spearheading the Redwood Marketing Concierge program, which started in March and was officially launched in May of this year.
Anderson has been a part of this initiative for our agents from the beginning. Anderson’s experience with our agents, combined with her strong marketing background (plus a love of watching “Fixer Upper” and “House Hunters,”) has provided the fresh perspective our company needed to support our agents’ marketing efforts.
The Redwood Marketing Concierge program was created to help our agents outsource their marketing materials to someone in-house with know-how so they can concentrate on what they do best – sell houses! Currently, Anderson offers the creation of all listing brochures, with postcards on the horizon. Anderson creates the brochure for the agents, and, after they approve the PDF, has them ordered and shipped.
The "Marketing Assistant To-Go" program has also just been released due to so many unique marketing requests from agents. Anderson has a free consultation with the agent to address his or her needs and how she can help them. Then, she provides them a quote based on an hourly rate. Some projects have included custom brochures, social graphics, and Facebook ads. So far, the reaction has been positively outstanding and the excited, thankful reviews keep pouring in:
We asked Anderson what her favorite project has been so far. She replied,
“I've gotten to produce some awesome marketing materials. My favorite, so far, being a custom brochure I did for an agent in our Ashburn office. It's opened the door to agents wanting to create custom brochures to enhance their personal brand, which I think is a huge differentiating service that Redwood can provide.”
While nothing but glowing reviews have been given about Anderson and her Marketing Concierge Manager program for C21 Redwood, Anderson also has nothing but nice things to say about working with Redwood agents: “I absolutely love Redwood, but I have to say the best part of the company is the people. The people who work here are fantastic. I look forward to going to work every day knowing I'll be surrounded with not only wonderful human beings but great friends.”
We couldn’t have said it better. If you’re interested in learning more about Anderson’s Marketing Concierge Manager program, please contact her at this email address.