Business Growth For Agents Innovation Marketing Tactics August 11, 2022
Seven ways to stay motivated through the mid-year slump

The past few years have been quite a rollercoaster for real estate agents. The post-pandemic low inventory housing market had us running at full speed. Long days helping stressed and frantic buyers and long nights helping sellers evaluate multiple offers and quick sales…may have led to stress, anxiety and ultimately, burnout. And now the market… Continue

Business Growth For Agents August 9, 2022
Why you shouldn’t overprice a listing 

In the last year, we have experienced one of the strongest seller markets to date. Home values soared; listing prices skyrocketed; winning buyer bids were way over asking price. Now that the market has started to cool, we are seeing increasing market time and more price reductions. Your sellers might want to shoot for the… Continue

Business Growth For Agents August 4, 2022
Should you get licensed in a second jurisdiction? 

If you are a real estate agent in the DMV area, you might be considering getting licensed in a nearby jurisdiction: Maryland, Virginia, or D.C. Here’s what you need to know. First, let’s consider the pros and cons of getting licensed in another state… Pros Increased business opportunities – Being licensed in additional states gives… Continue

Business Growth For Agents August 2, 2022
12 Mistakes agents should avoid at their next open house

Successful real estate agents know that the benefits of staging an open house extend much further than just attracting interest in a property. Open houses can be a key marketing opportunity for your business that can lead to dozens of new clients, leads, and listings. If you want to make the most out of your… Continue

For Agents Marketing Tactics July 26, 2022
Selling Homes for Top Dollar: 3 Key Ingredients

What makes the difference between a property that attracts hundreds of showings, multiple offers and a quick sale…and a home that lingers on the market for months without any activity?  In our minds it all comes down to having an effective marketing strategy. In this post, we’re going to focus on three key elements that… Continue

For Agents Industry News July 21, 2022
Common Architectural Styles in the DMV – A Guide for Real Estate Agents

Real estate is a matchmaking business – introducing our buyer clients to homes that have the features, finishes, look and feel that appeal to them the most. And we are working to help our seller clients put their home’s best foot forward by highlighting their standout features and unique personality. Making a successful match in… Continue

For Agents Marketing Tactics July 19, 2022
Why Even the Most Established Real Estate Agents Should be Using Social Media

Many experienced real estate agents have built and maintained successful businesses using face-to-face interactions, traditional marketing tactics, and referrals from their sphere of influence. If these efforts are working for you, do you really need to be doing social media for your business?  In a nutshell? Yes. More and more of the real estate transaction… Continue

For Agents Marketing Tactics July 14, 2022
What To Do When Your Listing Goes Stale – 9 practical strategies 

Even in this fast-paced, low inventory market, it is possible for homes to sit for sale longer than expected. There are many potential reasons for this, and several (like the location and condition of the property) are out of your control as an agent. But there are some things that you can do to revive… Continue

Business Growth For Agents July 11, 2022
How to Get Listings as a Rookie Real Estate Agent

Getting listings as a new agent can be a challenge, especially in this low inventory market. But securing listings is key to long-term success in this industry. So how do you land seller clients when you’re a rookie agent without a long track record to lean on?  Here are 6 strategies for new agents (or… Continue

For Agents Marketing Tactics July 7, 2022
Your Big Fish Strategy – How to Use Niche Marketing in Real Estate

Would you rather be a big fish in a small pond or an average fish in a big pond? From a business perspective, you can increase your chances of success if you purposefully choose the small pond. This idea is the foundation of “niche marketing” in real estate.  The concept of niche marketing is that… Continue

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