Business Growth For Agents July 28, 2022
Put Your Success on Display

A significant portion of most real estate agents’ business comes from repeat clients and referrals. To achieve this consistent client base as an agent, especially an agent who’s still growing their business, you need to have consistent communication with your sphere of influence (SOI). An SOI is made up of the people you know and… Continue

Business Growth For Agents June 23, 2022
What are the Elements of a Successful Broker’s Open?

Two ways real estate agents can generate more interest in a listing are through holding Open Houses and through holding Broker’s Opens. While Open Houses are meant to bring in interested buyers and open the house to the general public for inspection, Broker’s Opens are meant to attract other real estate agents who may have… Continue

Business Growth For Agents June 14, 2022
How To Customize Gmail for Your Real Estate Business

Gmail is one of the most widely used email platforms across the world, and there’s a good chance you’re using it in some form in your real estate business, too. But are you getting the most out of all of Gmail’s features for your business? Setting Up Your Gmail Inbox To begin setting up the… Continue

For Agents Marketing Tactics June 7, 2022
Print Marketing is Dead…or is It?

With the continued focus on digital marketing in real estate (and in almost every industry), it could be easy to buy into the belief that print marketing is dead. However, foregoing print marketing completely in your real estate marketing strategy means you’re missing out on a proven effective and direct way to reach prospects and… Continue

Business Growth For Agents May 31, 2022
3 Ways to Deal with Selective Buyers

There comes a time in every real estate agent’s life when they have to deal with an extremely discerning, dare we even say “picky,” buyer. While it’s admirable to know what you want and be confident in asking for it, being too hard to please can actually work against a buyer’s interests. We asked some of our… Continue

For Agents Marketing Tactics May 10, 2022
How to Use the Magic of Pop-Bys in Real Estate

Ever want to catch up with someone and think you should pop by to see how they are? Next time, take something with you! One of the ways CENTURY 21 Redwood Realty agents connect with their clients is through seasonal pop-by presents. What Are Pop-Bys? You may have called them by another name, but pop-bys… Continue

Business Growth For Agents April 21, 2022
What Does an Ideal Work Week Look Like for a New Real Estate Agent?

Once all the pre-licensing courses, choosing of brokerages, and new agent training is over, it’s a whole new, wide world for new real estate agents. To help you figure out a plan that can answer your question of, “What next?” we asked our two directors of new agent growth, Trish Szego and Sandy Rosengarden, to share their thoughts on… Continue

For Agents Marketing Tactics April 14, 2022
4 Email Templates to Use in Your Real Estate Business

Are your unread emails sitting at 0 or 30,000? If it’s the latter, you’re not alone. Yet, you’ll probably open up emails that seem important or are addressed to you. Your prospective and current clients are the same. Email marketing is still a strong way of communicating with your clients as long as personalized and contains… Continue

For Agents Industry News March 31, 2022
Exploring the Brokerage Office of the Future

What does the brokerage office of the future look like?  Sometimes it takes a major disruption to change behaviors and ways of doing business. With the COVID-19 pandemic of 2020, new concerns came to the forefront about workspaces and working with others in an office environment. Most businesses encouraged their employees, staff, and independent contractors… Continue

For Agents Marketing Tactics March 17, 2022
Does the Chandelier Convey? Fixtures and Personal Property

Your buyers are getting ready to move in after a seller post-settlement occupancy, and you get a panicked call. The sellers removed the attached bookshelves in the living room and a few other built-ins that were scattered around the house. They also took the riding mower out of the backyard shed. What happens next? First,… Continue

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