Blog
Would you rather be a big fish in a small pond or an average fish in a big pond? From a business perspective, you can increase your chances of success if you purposefully choose the small pond. This idea is the foundation of “niche marketing” in real estate. The concept of niche marketing is that… Continue
For those in the know, the Kalorama neighborhood in Washington, D.C. is the place to be if you want to rub shoulders with powerful people. These D.C. mansions tucked into a posh neighborhood in the northwest corner of the capital have included residents such as Woodrow Wilson, Franklin D. Roosevelt, Herbert Hoover, and more recently,… Continue
Just as photos overtook written status updates, video is now eclipsing photos as the preferred online media. Even Instagram – the platform that originally started as a photo-sharing app – recently announced that it is prioritizing short form video in newsfeeds above all other types of posts. Video is becoming more integrated in our personal,… Continue
You’ve heard of iBuyers, right? One of the big dogs self-exploded themselves this year when Zillow cancelled their Zillow Offers program, but there are plenty of other players who have raised a ton of money and remain in the space. The arrival of online “instant buyers” offering to pay cash directly to consumers for their… Continue
If you’re part of a military family and you hear the words “orders” or “PCS” (Permanent Change of Station), chances are, your anxiety goes up a notch and your mental preparation — if not actual packing — begins. “Military families face a lot of challenges when PCSing or even making their final location decisions after… Continue
Two ways real estate agents can generate more interest in a listing are through holding Open Houses and through holding Broker’s Opens. While Open Houses are meant to bring in interested buyers and open the house to the general public for inspection, Broker’s Opens are meant to attract other real estate agents who may have… Continue
Your primary suite may not get much guest traffic or public presentation, but that doesn’t mean it doesn’t deserve attention. Our bedrooms and bathrooms are our personal sanctuaries, and keeping them clean is important for our sanity and sanitation. If you’re preparing to sell your home, prospective buyers will be viewing every room with a… Continue
Gmail is one of the most widely used email platforms across the world, and there’s a good chance you’re using it in some form in your real estate business, too. But are you getting the most out of all of Gmail’s features for your business? Setting Up Your Gmail Inbox To begin setting up the… Continue
Are you a victim of puppy love? You’re not alone! Puppies are adorable and bring out our playfulness. They keep us active and can grow to be loyal friends. But along with the joys of adopting a puppy comes with the inevitable wear and tear on your home, and – even more importantly – a… Continue
With the continued focus on digital marketing in real estate (and in almost every industry), it could be easy to buy into the belief that print marketing is dead. However, foregoing print marketing completely in your real estate marketing strategy means you’re missing out on a proven effective and direct way to reach prospects and… Continue
