Google processes over 3.5 billion searches per day. You probably use it multiple times a day, your current clients are definitely leveraging it and your future clients are googling terms and phrases about homes in your area right this instant! Using pay-per-click (PPC) Google Ads can help you capitalize on those leads by ensuring that… Continue
Does PCS equal STRESS? The answer is probably “Y-E-S” — particularly when children are involved. But there are ways parents can smooth the process and ease the transition beyond the typical promises of a fun family adventure that awaits. Here are some ideas on how you can help your children before, during and after a… Continue
Your buyers are getting ready to move in after a seller post-settlement occupancy, and you get a panicked call. The sellers removed the attached bookshelves in the living room and a few other built-ins that were scattered around the house. They also took the riding mower out of the backyard shed. What happens next? First,… Continue
Each year, tens of millions of renters, homebuyers and homesellers move in the U.S., and with the recent real estate frenzy, this number is likely to increase in 2021. Americans in particular are considered to be highly mobile, with the average American moving once every five years. The “average American mover” is typically a couple… Continue
Virtual technology has gained traction in the real estate industry, and the recent pandemic has only accelerated its use and widespread adoption. Virtual tours and digital staging are now commonplace, and many consumers have come to expect the use of these features in the buying and selling process. If you’re still getting up to speed… Continue
You may be a neatnik, but are you really a clean freak? Kudos to you for clearing clutter! Hats off for your regular cleaning routine! Now it’s time to clean those neglected places that may not require weekly maintenance, but a periodic cleanse to keep your house in tip-top shape. Tackle these projects to keep… Continue
Real estate transactions often involve more people than a buyer or seller may initially realize. From real estate agents to home inspectors to appraisers to mortgage professionals, there are any number of people who ‘touch’ the transaction before it’s done. And, oftentimes, those people have to seamlessly work with each other to make sure the… Continue
You may not be able to travel internationally this year because of COVID concerns – or simply finances – but you can sample fabulous international cuisine and nightlife right here in the DMV area at these local dining hot spots. 2022 may not be the year for jet setting, but you can experience delectable lunches,… Continue
After the challenges of the last few years, many mid-level professionals are considering switching to a career in real estate. Both 2020 and 2021 were years of introspection and self-realization; the distractions that usually populated our lives were put on hold and we got to know ourselves a little better. For some, this led to… Continue
Flash back to the typical lifecycle of a real estate transaction pre-21st century: phone calls, in-person visits, letters. And at the closing table: people, paper, pens. Some of this face-to-face interface has been replaced by technology over the years: emails, text messages, social media, DocuSign, Dotloop, 3-D walkthroughs, 360-degree pictures. But nothing took it to… Continue