Marketing Tactics

Business Growth For Agents Innovation Marketing Tactics August 11, 2022
Seven ways to stay motivated through the mid-year slump

The past few years have been quite a rollercoaster for real estate agents. The post-pandemic low inventory housing market had us running at full speed. Long days helping stressed and frantic buyers and long nights helping sellers evaluate multiple offers and quick sales…may have led to stress, anxiety and ultimately, burnout. And now the market… Continue

For Agents Marketing Tactics July 26, 2022
Selling Homes for Top Dollar: 3 Key Ingredients

What makes the difference between a property that attracts hundreds of showings, multiple offers and a quick sale…and a home that lingers on the market for months without any activity?  In our minds it all comes down to having an effective marketing strategy. In this post, we’re going to focus on three key elements that… Continue

For Agents Marketing Tactics July 19, 2022
Why Even the Most Established Real Estate Agents Should be Using Social Media

Many experienced real estate agents have built and maintained successful businesses using face-to-face interactions, traditional marketing tactics, and referrals from their sphere of influence. If these efforts are working for you, do you really need to be doing social media for your business?  In a nutshell? Yes. More and more of the real estate transaction… Continue

For Agents Marketing Tactics July 14, 2022
What To Do When Your Listing Goes Stale – 9 practical strategies 

Even in this fast-paced, low inventory market, it is possible for homes to sit for sale longer than expected. There are many potential reasons for this, and several (like the location and condition of the property) are out of your control as an agent. But there are some things that you can do to revive… Continue

For Agents Marketing Tactics July 7, 2022
Your Big Fish Strategy – How to Use Niche Marketing in Real Estate

Would you rather be a big fish in a small pond or an average fish in a big pond? From a business perspective, you can increase your chances of success if you purposefully choose the small pond. This idea is the foundation of “niche marketing” in real estate.  The concept of niche marketing is that… Continue

For Agents Marketing Tactics July 5, 2022
Get Started with Real Estate Video – Advice from 2 Video Rockstars

Just as photos overtook written status updates, video is now eclipsing photos as the preferred online media. Even Instagram – the platform that originally started as a photo-sharing app – recently announced that it is prioritizing short form video in newsfeeds above all other types of posts. Video is becoming more integrated in our personal,… Continue

For Agents Marketing Tactics June 7, 2022
Print Marketing is Dead…or is It?

With the continued focus on digital marketing in real estate (and in almost every industry), it could be easy to buy into the belief that print marketing is dead. However, foregoing print marketing completely in your real estate marketing strategy means you’re missing out on a proven effective and direct way to reach prospects and… Continue

For Agents Marketing Tactics May 10, 2022
How to Use the Magic of Pop-Bys in Real Estate

Ever want to catch up with someone and think you should pop by to see how they are? Next time, take something with you! One of the ways CENTURY 21 Redwood Realty agents connect with their clients is through seasonal pop-by presents. What Are Pop-Bys? You may have called them by another name, but pop-bys… Continue

For Agents Marketing Tactics April 14, 2022
4 Email Templates to Use in Your Real Estate Business

Are your unread emails sitting at 0 or 30,000? If it’s the latter, you’re not alone. Yet, you’ll probably open up emails that seem important or are addressed to you. Your prospective and current clients are the same. Email marketing is still a strong way of communicating with your clients as long as personalized and contains… Continue

For Agents Marketing Tactics March 17, 2022
Does the Chandelier Convey? Fixtures and Personal Property

Your buyers are getting ready to move in after a seller post-settlement occupancy, and you get a panicked call. The sellers removed the attached bookshelves in the living room and a few other built-ins that were scattered around the house. They also took the riding mower out of the backyard shed. What happens next? First,… Continue

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