Marketing Tactics

Would you rather be a big fish in a small pond or an average fish in a big pond? From a business perspective, you can increase your chances of success if you purposefully choose the small pond. This idea is the foundation of “niche marketing” in real estate.  The concept of niche marketing is that… Continue

If you’re like the majority of real estate agents, you still get most of your leads through referrals, so social media advertising hasn’t necessarily been on the top of your to-do list. But relying only on referrals for your business in the year ahead might not give you the results you’re looking for. One of… Continue

Hosting an open house has benefits far beyond attracting offers on a listing. Open houses are an excellent way to meet new buyer clients, network with other agents, and create connections and name recognition within the community you serve. In short, they can play a key role in your marketing plan when used effectively. So… Continue

If you’re only talking about homes for sale or asking for referrals or business in your marketing, you may be turning some clients off.  In the quest to be “professional,” some real estate agents want to keep their marketing and communications all business. But this tactic can actually backfire if your marketing only focuses on… Continue

The past few years have been quite a rollercoaster for real estate agents. The post-pandemic low inventory housing market had us running at full speed. Long days helping stressed and frantic buyers and long nights helping sellers evaluate multiple offers and quick sales…may have led to stress, anxiety and ultimately, burnout. And now the market… Continue

What makes the difference between a property that attracts hundreds of showings, multiple offers and a quick sale…and a home that lingers on the market for months without any activity?  In our minds it all comes down to having an effective marketing strategy. In this post, we’re going to focus on three key elements that… Continue

Many experienced real estate agents have built and maintained successful businesses using face-to-face interactions, traditional marketing tactics, and referrals from their sphere of influence. If these efforts are working for you, do you really need to be doing social media for your business?  In a nutshell? Yes. More and more of the real estate transaction… Continue

Even in this fast-paced, low inventory market, it is possible for homes to sit for sale longer than expected. There are many potential reasons for this, and several (like the location and condition of the property) are out of your control as an agent. But there are some things that you can do to revive… Continue

Just as photos overtook written status updates, video is now eclipsing photos as the preferred online media. Even Instagram – the platform that originally started as a photo-sharing app – recently announced that it is prioritizing short form video in newsfeeds above all other types of posts. Video is becoming more integrated in our personal,… Continue

With the continued focus on digital marketing in real estate (and in almost every industry), it could be easy to buy into the belief that print marketing is dead. However, foregoing print marketing completely in your real estate marketing strategy means you’re missing out on a proven effective and direct way to reach prospects and… Continue