Marketing Tactics

Are your unread emails sitting at 0 or 30,000? If it’s the latter, you’re not alone. Yet, you’ll probably open up emails that seem important or are addressed to you. Your… Continue

Open houses are still one of the best ways for real estate agents to attract potential buyers and to generate client leads. But remember — the way the home looks… Continue

If you’re like the majority of real estate agents, you still get most of your leads through referrals, so social media advertising hasn’t necessarily been on the top of your… Continue

Hosting an open house has benefits far beyond attracting offers on a listing. Open houses are an excellent way to meet new buyer clients, network with other agents, and create… Continue

If you’re only talking about homes for sale or asking for referrals or business in your marketing, you may be turning some clients off.  In the quest to be “professional,”… Continue

The past few years have been quite a rollercoaster for real estate agents. The post-pandemic low inventory housing market had us running at full speed. Long days helping stressed and… Continue

What makes the difference between a property that attracts hundreds of showings, multiple offers and a quick sale…and a home that lingers on the market for months without any activity? … Continue

Many experienced real estate agents have built and maintained successful businesses using face-to-face interactions, traditional marketing tactics, and referrals from their sphere of influence. If these efforts are working for… Continue

Even in this fast-paced, low inventory market, it is possible for homes to sit for sale longer than expected. There are many potential reasons for this, and several (like the… Continue

Would you rather be a big fish in a small pond or an average fish in a big pond? From a business perspective, you can increase your chances of success… Continue