For Agents
What makes the difference between a property that attracts hundreds of showings, multiple offers and a quick sale…and a home that lingers on the market for months without any activity? In our minds it all comes down to having an effective marketing strategy. In this post, we’re going to focus on three key elements that… Continue
Real estate is a matchmaking business – introducing our buyer clients to homes that have the features, finishes, look and feel that appeal to them the most. And we are working to help our seller clients put their home’s best foot forward by highlighting their standout features and unique personality. Making a successful match in… Continue
Many experienced real estate agents have built and maintained successful businesses using face-to-face interactions, traditional marketing tactics, and referrals from their sphere of influence. If these efforts are working for you, do you really need to be doing social media for your business? In a nutshell? Yes. More and more of the real estate transaction… Continue
Even in this fast-paced, low inventory market, it is possible for homes to sit for sale longer than expected. There are many potential reasons for this, and several (like the location and condition of the property) are out of your control as an agent. But there are some things that you can do to revive… Continue
Getting listings as a new agent can be a challenge, especially in this low inventory market. But securing listings is key to long-term success in this industry. So how do you land seller clients when you’re a rookie agent without a long track record to lean on? Here are 6 strategies for new agents (or… Continue
Would you rather be a big fish in a small pond or an average fish in a big pond? From a business perspective, you can increase your chances of success if you purposefully choose the small pond. This idea is the foundation of “niche marketing” in real estate. The concept of niche marketing is that… Continue
Just as photos overtook written status updates, video is now eclipsing photos as the preferred online media. Even Instagram – the platform that originally started as a photo-sharing app – recently announced that it is prioritizing short form video in newsfeeds above all other types of posts. Video is becoming more integrated in our personal,… Continue
You’ve heard of iBuyers, right? One of the big dogs self-exploded themselves this year when Zillow cancelled their Zillow Offers program, but there are plenty of other players who have raised a ton of money and remain in the space. The arrival of online “instant buyers” offering to pay cash directly to consumers for their… Continue
Two ways real estate agents can generate more interest in a listing are through holding Open Houses and through holding Broker’s Opens. While Open Houses are meant to bring in interested buyers and open the house to the general public for inspection, Broker’s Opens are meant to attract other real estate agents who may have… Continue
With the continued focus on digital marketing in real estate (and in almost every industry), it could be easy to buy into the belief that print marketing is dead. However, foregoing print marketing completely in your real estate marketing strategy means you’re missing out on a proven effective and direct way to reach prospects and… Continue
