CENTURY 21 Redwood Realty’s First-Ever CRUSH 2022 Summit
Jeff Kay
January 25, 2022 — Read in 2.5 mins · 493 words

We recently hosted our first-ever CRUSH 2022 Summit and we couldn’t be more proud of how it turned out! Designed to help agents attract and convert more listings, this half-day virtual event featured Tom Ferry coaches, Redwood agents, an unveiling of a new Redwood Offers product, and insight from everyone’s favorite (Redwood) cofounders. 

Needless to say, it’s hard to imagine a better way to kick off 2022. So without further ado, here’s what went down this year:

Crush 2022 Summit Recap

Jason Pantana launched the event with his essential strategies to attract more listings. He walked the audience through six turn-key marketing activities that agents can and should use to accrue more listings. 

He covered everything from Google ads to email strategy, giving in-depth explanations for why each activity is a worthwhile undertaking for a real estate agent. 

Jason Pantana Agent of Choice

Of course, getting a listing appointment is just one piece of the puzzle. Converting it is another. Following Jason’s session, Bill Pipes presented his “can’t-miss” sales scripts to give agents the best chance during listing presentations.

Bill’s session covered a comprehensive, five-step listing plan formulated to assist agents convert 70% of their listing presentations—considerably higher than the industry standard. He was even generous enough to provide our Redwood agents with the entirety of his listing scripts, a resource which cannot be understated.

9 steps to win every listing presentation

After Bill’s session, Eddie Berenbaum, Redwood President + Co-founder, hosted a panel with two agents out of our DC office, Jay Portlance and Jonathan Eng. It was great to gather valuable insight from two successful, practicing real estate agents.

Jay and Jonathan shared how they were able to grow their businesses by leveraging Redwood tools and leadership, and by aggressively marketing both their listings and themselves. They also fielded questions from Eddie, providing helpful anecdotes to our audience. Their formula to success is one that can easily be mimicked!

Sell + grow panel

The final session of the day was the unveiling of our brand-new Redwood Offers product, Redwood Power Buyer. Zach Arnold, General Manager of the platform, walked everyone through this solution-oriented product, highlighting its many advantages. Set to launch 2.2.22, it was developed to make the buying process more efficient for both the agent and the client.  

Power Buyer benefits

We hope everyone found the inaugural Crush 2022 Summit as helpful and informative as we did. We’re proud to host these special events for our agents and provide them with the opportunity to hone their already impressive skills. 

If you’re a Redwood agent, you can access all of the recordings and content here in Support Center.

For those of you that missed out on this opportunity, not to worry! We have several free Crush 2022 events coming up, all of which can be found here

If you’re interested in learning more about Redwood, fill out the form below.

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