real estate marketing

For Agents Marketing Tactics July 19, 2022
Why Even the Most Established Real Estate Agents Should be Using Social Media

Many experienced real estate agents have built and maintained successful businesses using face-to-face interactions, traditional marketing tactics, and referrals from their sphere of influence. If these efforts are working for you, do you really need to be doing social media for your business?  In a nutshell? Yes. More and more of the real estate transaction… Continue

For Agents Marketing Tactics July 7, 2022
Your Big Fish Strategy – How to Use Niche Marketing in Real Estate

Would you rather be a big fish in a small pond or an average fish in a big pond? From a business perspective, you can increase your chances of success if you purposefully choose the small pond. This idea is the foundation of “niche marketing” in real estate.  The concept of niche marketing is that… Continue

For Agents Marketing Tactics July 5, 2022
Get Started with Real Estate Video – Advice from 2 Video Rockstars

Just as photos overtook written status updates, video is now eclipsing photos as the preferred online media. Even Instagram – the platform that originally started as a photo-sharing app – recently announced that it is prioritizing short form video in newsfeeds above all other types of posts. Video is becoming more integrated in our personal,… Continue

For Agents Marketing Tactics June 7, 2022
Print Marketing is Dead…or is It?

With the continued focus on digital marketing in real estate (and in almost every industry), it could be easy to buy into the belief that print marketing is dead. However, foregoing print marketing completely in your real estate marketing strategy means you’re missing out on a proven effective and direct way to reach prospects and… Continue

Business Growth For Agents May 17, 2022
4 Ways to generate listings leads in a low-inventory market 

The reality of the current housing market is that real estate listings are few and far between – even for experienced agents. With inventory levels at historic lows and likely to remain that way for a while, competition for listings is at an all-time high. So what can you do to get more listings in… Continue

For Agents Marketing Tactics April 14, 2022
4 Email Templates to Use in Your Real Estate Business

Are your unread emails sitting at 0 or 30,000? If it’s the latter, you’re not alone. Yet, you’ll probably open up emails that seem important or are addressed to you. Your prospective and current clients are the same. Email marketing is still a strong way of communicating with your clients as long as personalized and contains… Continue

For Agents Innovation March 10, 2022
How Virtual Reality is Being Used in Real Estate

Virtual technology has gained traction in the real estate industry, and the recent pandemic has only accelerated its use and widespread adoption. Virtual tours and digital staging are now commonplace, and many consumers have come to expect the use of these features in the buying and selling process. If you’re still getting up to speed… Continue

For Agents Marketing Tactics February 10, 2022
4 Reasons Why the Soft Sell is the Best Sell and 6 Tips for How to Do It

If you’re only talking about homes for sale or asking for referrals or business in your marketing, you may be turning some clients off.  In the quest to be “professional,” some real estate agents want to keep their marketing and communications all business. But this tactic can actually backfire if your marketing only focuses on… Continue

For Agents Marketing Tactics February 3, 2022
The Power of Social Advertising for Real Estate Agents

If you’re like the majority of real estate agents, you still get most of your leads through referrals, so social media advertising hasn’t necessarily been on the top of your to-do list. But relying only on referrals for your business in the year ahead might not give you the results you’re looking for. One of… Continue

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