real estate

In the last year, we have experienced one of the strongest seller markets to date. Home values soared; listing prices skyrocketed; winning buyer bids were way over asking price. Now that the market has started to cool, we are seeing increasing market time and more price reductions. Your sellers might want to shoot for the… Continue

A significant portion of most real estate agents’ business comes from repeat clients and referrals. To achieve this consistent client base as an agent, especially an agent who’s still growing their business, you need to have consistent communication with your sphere of influence (SOI). An SOI is made up of the people you know and… Continue

Real estate is a matchmaking business – introducing our buyer clients to homes that have the features, finishes, look and feel that appeal to them the most. And we are working to help our seller clients put their home’s best foot forward by highlighting their standout features and unique personality. Making a successful match in… Continue

Even in this fast-paced, low inventory market, it is possible for homes to sit for sale longer than expected. There are many potential reasons for this, and several (like the location and condition of the property) are out of your control as an agent. But there are some things that you can do to revive… Continue

Two ways real estate agents can generate more interest in a listing are through holding Open Houses and through holding Broker’s Opens. While Open Houses are meant to bring in interested buyers and open the house to the general public for inspection, Broker’s Opens are meant to attract other real estate agents who may have… Continue

There comes a time in every real estate agent’s life when they have to deal with an extremely discerning, dare we even say “picky,” buyer. While it’s admirable to know what you want and be confident in asking for it, being too hard to please can actually work against a buyer’s interests. We asked some of our… Continue

Ever want to catch up with someone and think you should pop by to see how they are? Next time, take something with you! One of the ways CENTURY 21 Redwood Realty agents connect with their clients is through seasonal pop-by presents. What Are Pop-Bys? You may have called them by another name, but pop-bys… Continue

What does the brokerage office of the future look like?  Sometimes it takes a major disruption to change behaviors and ways of doing business. With the COVID-19 pandemic of 2020, new concerns came to the forefront about workspaces and working with others in an office environment. Most businesses encouraged their employees, staff, and independent contractors… Continue

Your buyers are getting ready to move in after a seller post-settlement occupancy, and you get a panicked call. The sellers removed the attached bookshelves in the living room and a few other built-ins that were scattered around the house. They also took the riding mower out of the backyard shed. What happens next? First,… Continue

Real estate transactions often involve more people than a buyer or seller may initially realize. From real estate agents to home inspectors to appraisers to mortgage professionals, there are any number of people who ‘touch’ the transaction before it’s done. And, oftentimes, those people have to seamlessly work with each other to make sure the… Continue