soft sell

For Agents Marketing Tactics February 10, 2022
4 Reasons Why the Soft Sell is the Best Sell and 6 Tips for How to Do It

If you’re only talking about homes for sale or asking for referrals or business in your marketing, you may be turning some clients off.  In the quest to be “professional,” some real estate agents want to keep their marketing and communications all business. But this tactic can actually backfire if your marketing only focuses on… Continue

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